Italian Catering Services
The overall composition of the “Italian Catering Services” business card is simple. I wanted the card to have a straightforward design that contains only the bare information of the company. To a potential customer, the card tells him or her the name of the service, the owner, the location, and a method of contact. However, instead of putting a lot of text, which would cover the image, I allow the picture to show the food quality that is the real focus of the company. In my opinion, the image on the business card should be a large part of what convinces the potential customer to use the service. But along with the clean and professional appearance of the card, the customer is able to see what the company has to offer.
My original sketch and image were different than what I ended up using. The image I chose to use focuses more on the prepared food, while the previous picture I was going to use focused on the food’s preparation. My composition changed somewhat due to the different picture, but I still kept the concept of simplicity. Although I ended up putting the majority of text on the right side, the hierarchy and sizing in still similar.