Monthly Archives: February 2010

Business Card

Italian Catering Services

The overall composition of the “Italian Catering Services” business card is simple. I wanted the card to have a straightforward design that contains only the bare information of the company. To a potential customer, the card tells him or her the name of the service, the owner, the location, and a method of contact. However, instead of putting a lot of text, which would cover the image, I allow the picture to show the food quality that is the real focus of the company. In my opinion, the image on the business card should be a large part of what convinces the potential customer to use the service. But along with the clean and professional appearance of the card, the customer is able to see what the company has to offer.

My original sketch and image were different than what I ended up using. The image I chose to use focuses more on the prepared food, while the previous picture I was going to use focused on the food’s preparation. My composition changed somewhat due to the different picture, but I still kept the concept of simplicity. Although I ended up putting the majority of text on the right side, the hierarchy and sizing in still similar.



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Business Card Sketch

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Photography as a Weapon

Morris’ argues when people should trust photographs to be trustworthy evidence or ways to deceive them. In the interview with Mr. Farid, Morris discussed how important photos and text are together when a person sees them. Sometimes photos can include captions that would help validate them, while other captions can turn photos into fakes. With Morris’ discussion with Johnson, they debated how the public viewed Iran’s faked photos. For some, Iran is weak because they had to cover up a failed missile launch, but on the other hand, Iran fired three out of four missiles successfully. After the interpretation of several other photographs, Morris shows that photographs are used to show reality as well as an altered reality.

This image has both the original and altered photo of the 1989 Tiananmen Square Massacre in China. The top photo is the original, and the altered one is on the bottom. The background to this photo is there were thousands of people, mainly students, who were mourning the death of a pro-democracy official. After over a month of protesting, the Communist Chinese government sent in the army to clear the area, but ended with the army killing thousands of Chinese civilians.

I am unsure of when and where this photograph was published. However, I do know that the Chinese government has gone to great lengths to prevent the Chinese public from seeing any images from the Tiananmen Square Massacre. Since the event, the government has censored the media to not allow any anti-government ideas. The public’s reaction to the original photograph was how one person was bold enough to stand up to the powerful Chinese government by standing in front of an oncoming tank. Because the man was standing in the middle of the road, the tanks had plenty of room to go around the man, but chose not to. In the altered photograph, it appears that there is a parade for the Chinese military where the tanks are. So instead of a wide-open road, it seems like the tanks had no room to maneuver around the man. In the altered image, the man is not making a statement against the government, but now looks like he wants to be run over.

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Pulitzer Prize Photo

“Saigon Execution” by Edwards Adam

The photograph “Saigon Execution” is best known for helping change the American opinion to end the war in Vietnam. Photographer Edward Adams’ photo uses a few techniques to direct the viewer’s eyes. The leading line of the general’s arm directs the eyes to the gun, and then the head of the Vietcong prison being shot. Overall, the photo quality is not very eye catching due to a low contrast. Lighting in the image is high, which allows the viewer to clearly see what the subjects are. Adams incorporates the rule of thirds by splitting the picture into two halves. On left side is the South Vietnamese general, and the right is the prisoner. Although the general’s arm is in the middle of the image, the main subject is on the right where the gun and prisoner is located. Through the placement of each subject, the rule of thirds is followed fairly closely.

The background of the picture is that the Vietcong man on the right was a prisoner. On the left is a South Vietnamese general, who was walking by and decided to shoot him in the head. The photographer, Edward Adams, was in Vietnam to take pictures of the war for the Associated Press. When the general came next to the prisoner, Adams quickly took the picture without knowing what he had taken. It was not until a few days later that his picture was seen in the U.S. and resulted in a large amount of anti-war support.

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